Chongqing hot pot, also known as Maodu hot pot or spicy hot pot, is a traditional diet of the Han nationality. It originated from the extensive catering methods of boatman trackers on the banks of Jialing River and Chaotianmen in Chongqing in the late Ming and early Qing Dynasties. The raw materials are mainly beef belly, pig yellow throat, duck intestines, cattle blood flourishing, etc. In the mid-1980s, Chongqing hot pot industry seized the opportunity of reform and opening up, explored, innovated and developed, and made remarkable achievements. Especially in recent years, the rapid development of Chongqing hot pot industry has attracted the attention of the whole society. The pace of chain operation of hotpot enterprises has been gradually accelerated, the number of chain stores has been increasing, the area of chain operation has been expanding day by day, the enterprise scale and strength have been strengthened, well-known brands have been emerging, and more and more entrepreneurs have entered the annual Top 100 list of the catering industry, which has played a great role in promoting and promoting the rapid development of the national catering industry.

Erfu Chongqing hot pot factory came into being under this background, focusing on authentic Chongqing flavor, Chongqing ingredients and Chongqing practices, and returning to old Chongqing. Yang Zong and Jin Jin of the two blessings are classmates. They know each other well and achieve each other. In the brand design of Erfu, learn from the successful experience of Chongqing local hot pot, study the visual language of Chongqing local hot pot, and integrate with Erfu. Formed a unique visual and auditory system.

 

Customer Name: Erfu Chongqing hot pot factory

Service content: brand case

Creation date: August 22, 2021