Hong Kong style hot pot restaurant is mainly driven by its health and nutritional attributes (using fresh soup and containing more fresh seafood and vegetables), applicable scenarios (including dining alone and gathering with friends, family and colleagues) and the booming dining out culture. In 2020, Cantonese hot pot accounted for 14.38% of the market revenue of Chinese hot pot restaurants, an increase of 0.58% compared with 13.81% in 2016. It is expected that Cantonese hot pot will account for 14.53% of the market revenue of Chinese hot pot restaurants in 2021. Hong Kong style hot pot has distinctive characteristics, such as pepper pork tripe chicken soup, flower glue chicken soup and wumi porridge cooked with chicken soup and rice. The main ingredients are seafood, meat, green vegetables, bones, mushrooms, melons, etc.

After receiving the design entrustment, Jin Jin had an in-depth discussion with the founder and core team, and conducted Market Research on Hong Kong style hot pot. Fuyuanlou Hong Kong style hot pot formed a unique nine dish culture, combined with the five elements, five flavors and five colors of Chinese traditional culture, and created a set of distinctive visual and auditory system.

 

Customer Name: Fuyuanlou Hong Kong style hot pot

Service content: brand planning

Creation date: August 22, 2021