动派海鲜超市

中国是世界海产品生产和消费大国,拥有广阔的海产品市场。随着经济的不断发展,人民生活水平的不断提高,海产品的消费将迅速上升。但与此同时,消费者的需求正在发生着微妙变化:需求层次向个性化和多样化发展、越来越重视企业提供的服务质量,原有的以海产品批发、零售进入千家万户的单纯供货模式已不能够满足需要。为了迎合市场需求,全新的经营模式势在必行。

动派海鲜超市成立于2020年,是集肉、禽、蛋、奶、蔬果及生鲜品类为一体的海鲜超市。纵观传统海鲜市场的脏乱差,以及海鲜在消费者心中的高溢价的问题。动派家旨在做低价优质的海鲜,动派家的海鲜与别家不同之处在于保证鲜活。动派另辟蹊径,把未来发展战略放在新鲜实惠、整洁干净,现场烹饪、社区送货上门服务等。


客户名称:动派海鲜超市

服务内容:logo设计

创作日期:2020-09-20


China is a major producer and consumer of seafood in the world, and has a broad seafood market. With the continuous development of economy and the continuous improvement of people's living standards, the consumption of seafood will rise rapidly. But at the same time, the demand of consumers is undergoing subtle changes: the demand level is developing towards personalization and diversification, and more and more attention is paid to the service quality provided by enterprises. The original simple supply mode of wholesale and retail of seafood into thousands of households can no longer meet the needs. In order to meet the market demand, a new business model is imperative.

Established in 2020, dongpai seafood supermarket is a seafood supermarket integrating meat, poultry, eggs, milk, vegetables, fruits and fresh products. Throughout the dirty and messy traditional seafood market, as well as the high premium of seafood in the hearts of consumers. Dongpaijia aims to make low-cost and high-quality seafood. The difference between dongpaijia's seafood and others is to ensure freshness. Activism has found another way to put its future development strategy on fresh and affordable, clean and tidy, on-site cooking, community door-to-door service, etc.

 

Customer Name: dongpai seafood supermarket

Service content: logo design

Creation date: August 11, 2020







动派海鲜超市品牌升级




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动派品牌战略

每个品牌都有自己的经营逻辑


动派的核心产品

海鲜,小海鲜,低价优质海鲜


动派想解决的问题

传统海鲜市场的脏乱差  海鲜在消费者心中的高溢价


动派的发展优势

新鲜实惠整洁干净有高价产品  现场加工烹饪送货上门



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竞争行业分析


10个最受欢迎的生鲜超市 

看看新式的生鲜超市是怎么革了菜市场的命?



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动派的发展方向


产品进驻社区,离消费者更近现场烹饪,更容易品尝  

研发餐饮,延长顾客留店时间社区配送,让消费者更方便




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动派品牌设计方向


让品牌IP化,方便后期企业文化的植入

形象亲和,迅速拉近与消费者的距离

图形时尚,能适应新生代消费者的审美


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北极熊


抗寒能力强(冰冻海鲜)

捕食本领强(快速捕捞海鲜)

适应能力强(保证鲜活)




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海魂衫


抗寒海军的代表(勇敢,坚强)

流行范围广(有记忆点)




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品牌IP人格化 


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效果展示





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落地效果


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